Speaking at the Solar Power International conference in Anaheim, a conference SEIA co-organized, Resch outlined his lobbying goals while extolling his roughly 1,000 members to pony up.
"My message to you is simple and urgent: We are standing at a crossroads," Resch said at the opening of the conference, the largest solar industry gathering in the United States. "When it comes to engaging into a major policy battle ahead, we face a choice right here right now. There are two alternatives: Go big or go home."
He threw out numbers to make his point: The coal industry is spending $50 million while the oil and gas industries is forking over $100 million this year on lobbying, public relations and advertising efforts, Resch said.
The solar industry hasn't spent a dime on similar campaigns, yet it's the target of some of these efforts to gut renewable energy-friendly policies, he added.
Resch's plea for financial support came on the same day when the U.S. Senate's Environment and Public Works Committee began its revision of a climate change bill unveiled by Sens. John Kerry and Barbara Boxer last month.
The industry group is also lobbying for giving 10% of carbon credits to states for renewable energy and energy efficiency projects. Other issues that are dear to the group: the creation of the Clean Energy Deployment Administration to help finance renewable energy projects, and policies to streamline the planning and permitting process for transmission projects.















































