The Wall Street Journal reported recently on the nuclear industry's plans to build public support through an extensive advertising campaign.
The nation's nuclear-power industry is set to roll out a multiyear advertising campaign to build public support for a generation of new plants and federal policies needed to help them succeed.
The campaign, based around a theme of "nuclear renaissance," is timed to support President Bush's nuclear-energy initiative. The plan would sponsor research in technology to safely reprocess spent nuclear fuel so that long-term storage space for waste might be reduced.
"We want to build a broader base of bipartisan support, both in Washington and across the country," said Scott Peterson, a vice president of the Nuclear Energy Institute. The trade group represents owners of the 103 nuclear-power plants that provide 20 percent of the nation's electricity.
The main goal of the ad campaign is to bolster public support for as many as four proposals for nuclear plants that are expected to enter the licensing process at the Nuclear Regulatory Commission next year.
The nation's nuclear-power industry is set to roll out a multiyear advertising campaign to build public support for a generation of new plants and federal policies needed to help them succeed.
The campaign, based around a theme of "nuclear renaissance," is timed to support President Bush's nuclear-energy initiative. The plan would sponsor research in technology to safely reprocess spent nuclear fuel so that long-term storage space for waste might be reduced.
"We want to build a broader base of bipartisan support, both in Washington and across the country," said Scott Peterson, a vice president of the Nuclear Energy Institute. The trade group represents owners of the 103 nuclear-power plants that provide 20 percent of the nation's electricity.
The main goal of the ad campaign is to bolster public support for as many as four proposals for nuclear plants that are expected to enter the licensing process at the Nuclear Regulatory Commission next year.
